圖片1.香港網友Keith 的文章『嚴重譴責香精麵包「胖達人手感烘培」』所引起的胖達人事件越演越烈

 

在Social Media的世界裡,每天你所寫的文章、發表的狀態、上傳的影像,甚至只是Update生活中發生的小事,全都具有擴散力,當擴散力達到一定的能見度範圍之後,就開始對社會大眾有了影響力。

 

但究竟「人人皆媒體」和過往最大的差別在哪裡呢?

前陣子在網路上看到一篇文章(人人是媒體的時代,克里斯·安德森談媒體和企業該如何應對),當中提到前《Wired》雜誌總編輯、同時也是3D Robotics 創辦人 Chris Anderson ,認為現在媒體正在改變的4個面向及看法:

1、News commoditized(新聞商品化):新聞代表的是,任何跟我有關的消息,甚至可能是與我的家人、社區有關係的新資訊。

2、Brand blurred(品牌模糊化):現在使用者看文章,幾乎都不管來源是哪裡,通常是從網站上找文章、或者是看社群網站上的各方推薦,文章來源已經變得越來越不重要。

3、Quality democratized(品質平民化):比起網站的設計、編輯,更需要注重的是整體網站的相關性。

4、Audience fragmented(觀眾碎片化):媒體公司很難再佔有聽眾,就好比問一個 20 歲以下的人電視是什麼?很多人認為只是一個看影片的地方,而對於老用戶,很可能是一個穩定的內容消費來源。

上述Chris Anderson這4個觀點,一直都是當今媒體人心中現在所面臨最大的問題,而「媒體」這件事,強調的是,能時常提供大眾有興趣的、即時性高、並且正確的資訊,強調的是產生新內容,最後作出「釋出」的動作。

圖片2.曾經,傳統媒體為民眾取得外界資訊的唯一媒介

在過去,不論是新聞媒體、廣告媒體、平面媒體…等所有的媒體,是一般大眾得知新資訊的重要入口。

但在「社群媒體」發展驟遽的情況下,任何擁有社群帳號的網友們,不僅可以在網路上發表任何個人意見(當然,這無關大眾是否有興趣、或即時性高不高的問題,幾乎可以說是任何自己想要闡述的觀點),之後產生「釋出」動作,若發表的內容夠有趣、話題性夠高,通常能引發意想不到的熱烈回響,聽見來自各方不同的聲音以及feedback。

 

Social Media 讓你、我都可能成了震波

所謂海嘯,是一種具有強大破壞力的海浪。當地震發生於海底時,因震波動力引起海水劇烈的起伏,進而形成強大的波浪,向前推進,將沿海地帶淹沒,稱之為海嘯。

圖片3.  當今社會,每個人都像是震波一般,都能產生強大的海嘯

而活在Social Media時代下的我們,所說的一言一語,都有可能成為下一個震波,帶來無法想像的未知效應,這樣的情況有好有壞,舉一個好的例子來說:一個年輕人在網路上,拍攝多支以愛台灣為主題的時事議題搞笑影片,引起瘋狂討論,他是,現在幾乎紅遍全台灣的蔡阿嘎。

圖4.蔡阿嘎因為一系列的愛台灣自拍短片,成了網路紅人

當然,Social Media的運用還很廣,端看我們怎麼去操作,而通常因此而引起廣大回應的事件,通常都是無心插柳柳成蔭的情況下產生的。所以,從今天開始,應當好好注意自己在網路上的言行舉止,以免意外引發風波。

用說的不夠有感覺的話,那就用唱的吧!「你淺淺的微笑,深似海的眼光,都能掀起我,滔天的巨浪。」- 一眼瞬間 (張惠妹/蕭敬騰)

 

延伸閱讀:

解讀社群發展底下的媒體趨勢

 

圖片來源:

圖片1.TVBS新聞台

圖片2.The Open University (OU):CC BY-NC-ND@Flicker

圖片3.Wallpapers Site Indervilla

圖片4.蔡阿嘎網路影片

  • Pingback: Phimedia Blog » 報業媒體成功出擊,落實社群互動直播!()

  • Inessa Small

    A lot of students cannot deal with their academic tasks without professional assistance. Fortunately, using this site http://super-essays-service.com, it is much easier to earn high grades!

  • Robin Bob

    If you need to get an admittance in a school, college or a university or cause any help in any kind of mission, so don’t get unnerved. Get ideas about your creation by using essays writing. I don’t consider that there is anything debauched in using writing services.

  • Kathy

    Wow, this post is very intersting 🙂 Thanks By the way, use buy essay service online and get well-written essays.

  • Egle Fisher

    I sometimes struggle with deadlines. With tons of reading
    assignments and papers to finish, I sometimes feel like it is impossible to
    accomplish them all. Luckily, there are great online services that help
    me write an essay for free
    .

  • Luca Matrill

    Thanks for providing the information with this post. Post is very nice! By the way, I want to share with you information about the best essay writing service

  • Jenny

    Bright academic career supposes to be on the first place in college students’ life time. But, it’s not easy to create hundreds the history essays during the studying process. Furthermore, no one man is able to manage with such heavy workload, however, a paper services should do this simply.

  • It’s funny how I thought that this was a waste of time and it proved something completely different. Impressive article.

  • I like how you covered this. Please keep it up. Points mentioned here are really interesting and informative.

  • Social media is a big thing and it seems to keep expanding. This article was very well delivered.

  • Johny Robert Jr.

    omg

  • Amy Pearson

    I found this website very interesting! You will also get a lot of useful tips on research papers writing at this website!

  • Very interesting article about how media is spreading rapidly even today. There is something for everyone. Great job writing this!

  • Article left me kind of baffled about interaction between media and humans. I haven’t noticed how it grew since I was a child. Awesome article!

  • I really liked how this post was presented to the viewers. Very informative and really lets the readers know a lot about this topic.